Game boxes used to be really cool. They had different dimensions, they took chances with very expensive designs like SUSPENDED, and before they turned into folded cardboard with a paper sleeve over it, quality of the package was really important. Witness LucasArts and Origin Systems' boxes from the 80's as exemplars of the game box.
But over time, game packaging evolved and changed. But how did the beloved PC Big Box disappear? Well, this is the short story of how it went down.